Perceptions of anthrax in livestock from Victorian dairy farmers in the Goulburn‐Murray region of Victoria, Australia
2019
Brownlie, TS | Holmes, I. | Delahunty, H | Salmon, S. | Hunnam, JC
To inform future anthrax surveillance and response activities and to revitalise the communication strategy for producers and their communities, seven dairy farmers in the Goulburn‐Murray region of Victoria participated in a Design Thinking process to create a better method to share information about the annual probability of anthrax in their region. Design Thinking is a structured, user‐centric design process that begins with intentionally un‐structured interviews. Following each interview, transcripts are disassembled into common themes identified by clustering similar statements from these interviews. This short contribution presents these themes re‐framed into eight core statements. These statements provide a framework for the remainder of the Design Thinking process but in isolation provide a reference for stake‐holding agencies seeking to maximise farmer participation in surveillance programs for early anthrax detection, to encourage active farmer participation during a response and to minimise any anthrax‐associated stigma by affected farmers post‐response.
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