Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM
2016
Hu, Guanghua | Chen, Fu-Hsiang | Tzeng, Gwo-Hshiung
The influence of globalization on sports has turned out to be a popular issue widely discussed by researchers. Improvement to the sustainability of sports industry policy is an important and challenging issue, and related are inherently multiple attribute decision making (MADM) problems that can be strategically important to economic systems. The purpose of this study is to set up a new sustainability sports industry policy evaluation model that addresses the main causal factors and amends the priorities. A MADM model is combined with DEMATEL, DANP, and VIKOR for the evaluation and improvement of the sustainability of sports industry policy. The improvement priorities according to the domain expert interviews are in the following order: promotion and assistance of government policy (A), sports venues and facilities (D), enterprise sponsorship of sports quality (E), expert human resources (B), and finally sports competitions and events (C).
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