The Well-fed husband?
1982
Murcott, Anne
While much of food advertising, nutritional education, and studies of nutritional knowledge are aimed at women, on the theory that as preparers of food for most families they also control which foods are bought and served, a recent study in the United Kingdom suggests that this theory is incorrect. Both men and women in the study viewed cooking as a part of the feminine role in a family. The study revealed that it is usually husbands who make the controlling decisions regarding menus, either directly by indicating a choice, or indirectly through the wife's choosing a dish she knows her husband likes. The implication of these findings is that those who wish to influence food intakes need to understand food habits and cooking practices in terms of the wider context of divisions of marital responsibilities and domestic decision-making. (ceh)
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