Investing in Germplasm to generate value for the nursery industry
2014
Widrlechner, Mark P.
The economic success of nursery production is intimately connected with the array of plants being grown for sale. This array is a constantly changing mix of species and cultivars. Tastes change, resource availability and costs change, pests and pathogens evolve, and, every day, those involved with breeding and cultivar development deliver new choices bred and selected from a very diverse range of plants to propagators and growers. The ultimate goal for each firm is to develop an inventory of selected plants that gives value and satisfaction to their customers while ensuring profitable production.
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