Culture as window dressing? A threefold methodological framework for researching the locality of Netflix series
2025
Idiz, Daphne R. | Noordegraaf, Julia | Vliegenthart, Rens
Considering the implications of Netflix’s role as a content producer for cultural diversity in Europe, this methodological article investigates how to define and measure the locality of Netflix Originals. We employ a threefold methodological study based on industry data analysis, audience reception research, and content analysis. This replicable and scalable methodological design provides a solid analytical framework for future studies examining Netflix Originals from the normative perspective of cultural diversity. Demonstrating the steps of our exploratory study, we also find that Netflix’s locally-produced but globally-oriented content uses culture as window dressing, warranting further research.
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