An Analysis of tourism planning and development in Lorestan province using SWOT strategic model
2012
Ebrahimzadeh, Issa | Yari, Monir | Sabzi, Borzu
Although Lorestan is a mountainous land in the middle bounds, of Zagros Mountains and has varied climate, watery rivers, new natural views, wetlands, waterfalls, lakes, forests, verdant pastures and its ancient civilization and history has excessive potential to attract tourists. And the it, hasn’t gained much success in affricating tourists until now present research seeks to identify development strategies in Lorestan. Descriptive – analyzing research method is applied purpose is studying tourism development in Lorestan Province by emphasis on existing limits in this province. By exploiting SWOT technique, strengths, weaknesses, opportunities and threats have been studied and analyzed. findings indicate that this province has 12 internal stregths, 15 internal weaknesses, 8external opportunities, 10 threat that have main effect on tourism performance in the area. In this research, statistical sample included 100 officers of lorestan province and by independent single society T-test, effect of these two environments in lorestan s tourism development has been analyzed and studied. Obtained research showed that both external and internal environments, have effects on tourism development of Lorestan province Finaly, solving strategies were extracted and graded. WO strategies situated in the first priority and So strategies situated the second priority in planning.
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