THE LEVEL AND PRICE VOLATILITY OF BLUEBERRY FRUITS (VACCINIUMCORYMBOSUM L.) OBTAINED BY PRODUCER AND ON THE WHOLESALEMARKET DURING 2007-2016
2017
Wioletta Wróblewska | Eugenia Czernyszewicz
The aim of the study was to assess the level and volatility of prices of blueberry obtained in the farm(in wholesale on the domestic market and in export) and on the wholesale market during 2007-2016, dueto choice of distribution channel. The level, direction and intensification of price changes were analyzed.The study shows that the prices of blueberry at the producer level were characterized by greater volatilitythan the wholesale market. Prices obtained by the producers on wholesale on the domestic market weresignificantly lower than in exports and in the wholesale market, on average in the analyzed period accountedfor only 69% of the export price and 52% of the wholesale market price. Regardless of where the pricecomes from,the highest price for fruits was obtained in September, and the lowest in August, which is themonth of the largest supply of fruits on the market.
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