Research on the Preference of Public Art Design in Urban Landscapes: Evidence from an Event-Related Potential Study

As urbanization quickens, the role of public art in urban landscape design gains prominence. Nevertheless, how stylistic characteristics of landscape public art affect aesthetic preferences remains insufficiently discussed, particularly with objective assessment methods. The use of event-related potential (ERP) can offer neurophysiological evidence to support research and practice in landscape art design. We employed a 2 (artistic features) × 2 (professional proficiency) repeated-measures design, involving abstract and figurative experimental stimuli; both experts and non-experts participated, with their aesthetic reactions and relevant electroencephalographic data recorded. Behavioral findings show a preference for figurative public artworks regardless of professional background. From neurophysiological outcomes, stimuli elicit an elevated N100 during early perceptual processing, signifying increased attentional resources. During aesthetic processing, figurative stimuli more effectively evoke positive emotions, particularly among professionals, yielding a heightened P200 response. Conversely, abstract stimuli may evoke a higher N200 amplitude, reflecting augmented negative biases. Nevertheless, non-experts exhibit no marked differences in their stimulus responses during aesthetic processing. Research indicates that low-level physical attributes of public artworks are initially noted, while the visual processing of artistic traits lies at a higher perceptual level, necessitating specialized expertise involvement. Furthermore, the complexity of visual perceptual processing plays a significant role in the assessment of landscape art preferences. This study not only offers crucial reference indices for designing urban landscapes that satisfy diverse public aesthetic needs but also lays the foundation for neural techniques to assess landscape design preferences and expands the field of landscape design research.