OVERVIEW OF THE PET FOOD MARKET IN UKRAINE

The article defines the peculiarities of the development of the world pet food market. The current state of the pet food market in Ukraine and the world is analyzed, the main market participants and their advantages are highlighted. The results of a sociological survey of Ukrainians on the question of which pets they keep are presented. It was found that 79% of respondents keep cats as pets, and 61% - dogs. The characteristics of the 5 leaders according to the "Top 101 manufacturers of pet food" according to the results of 2020-2021 are given. Mars, Nestle, Ralston Purina, H. J. Heinz, Hill's, etc. are the largest suppliers of compound feed for pets on the world and Ukrainian markets. Data on the dynamics of the global feed market and growth rates based on the results of 2020-2023 are presented. Experts predict that the growth of the compound feed market for pets is facilitated by the stable economic growth predicted in many developed and developing countries, by 2027 the volume will already reach $534.36 billion with an average annual growth of 7.6%. Among the domestic producers of pet food, the main producer is the company "Kormotekh", which produces both dry and wet compound feed for pets. The main advantages and disadvantages of wet compound feed for pets are given. Analyzed changes in the cost of the main fodder and additives for the production of compound feed for pets for the years 2020-2023, as well as the average prices for wet compound feed for pets depending on the class as of 2023, which are within the range of UAH 124...470/kg. The main factors affecting the formation of a solid base for the production of fodder for animals of domestic origin are highlighted. The trends were analyzed and the main directions of further development were determined. It was determined that the existence of many unanswered questions creates an objective necessity for the study of the domestic pet food market and the formation of demand for it. It has been established that the development of a proposal for the formation of a market portfolio of domestic producers of pet food will contribute not only to improving the level of competitiveness of existing enterprises in the industry, but also to the emergence of new domestic enterprises.