Determinants of behavioral intention about collective countermeasure by rural communities against agricultural damage by wildlife: Focusing on the defference with male and female in the structure of cognition
2017
Higashiguchi, A. (Okayama University, Okayama (Japan). Graduate School of Environmental and Life Science) | Hoshino, S. | Hashimoto, S. | Onitsuka, K.
This study aimed to identify determinants of resident's behavioral intention about the collective implementation of countermeasures by residents of rural communities against agricultural damage by wildlife. Employing the collective protection motivation model as an analytical framework, this study analyzed how collective behavioral intention is formed and how its process is vary by gender. Using structural equation modeling, our analysis identified that, in the case of the fence to prevent agricultural damage by wildlife, male's major determinants of collective behavioral intention were the following three cognitions: threat cognition, efficacy cognition, and responsibility cognition. For females, the thread cognition was the strong determinant in particular. In the case of chasing off monkeys, male's major determinants were same as those for the fence, whereas female's major determinants were threat cognition, ability to act cognition, practician ratio cognition. Also, the threat from deer to community and individuals, and the threat from monkey to community showed minor influence on the formation of behavior intention compared with the wild bore's threat to community and individuals, and with the monkey's threat to individuals. Our results suggests that the government should organize information sessions suitable for each of male and female to raise awareness.
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