Relationship between marketing to children on food labeling and critical nutrient content in processed and ultra-processed products sold in supermarkets in Lima, Peru
2020
Torres-Schiaffino, Daniella | Saavedra-Garcia, Lorena
New regulatory policies for the use of food labelling should be used to improve children’s health at the population level. The study provides information about marketing to kids (M2K) found in labeling of processed and ultra-processed food products sold in a supermarket chain (in Lima, Peru) and to determine how labeling relates to critical nutrient content. Children choose their favourite product based on packaging, specifically on colors and drawings which influence their perception of which product is “healthiest.” The study contributes to evidence-based decision making in policy processes.
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