Roundtable on hotspots in livestock production - A mixed-methods-approach for a better understanding of farmers’ and consumers’ views : contribution presented at the XV EAAE Congress, "Towards Sustainable Agri-food Systems: Balancing Between Markets and Society" August 29th - September 1st, 2017 Parma, Italy

Rovers, Anja-Karolina; Mergenthaler, Marcus; Wildraut, Christiane; Sonntag, Winnie Isabel; Meyer-Höfer, Marie von; Christoph-Schulz, Inken Birte

Roundtable on hotspots in livestock production - A mixed-methods-approach for a better understanding of farmers’ and consumers’ views : contribution presented at the XV EAAE Congress, "Towards Sustainable Agri-food Systems: Balancing Between Markets and Society" August 29th - September 1st, 2017 Parma, Italy

2017

Intensive livestock production systems lose their societal acceptance. This paper reports how farmers and consumers communicated with each other in focus group discussions. For our analysis, a mixed-methods-approach was chosen. The heterogeneous focus group discussions with farmers and consumers were conducted in Germany. Before and after the discussions, participants assessed critical issues in animal husbandry on a short item battery. Results illustrate that both farmers and consumers have different knowledge, perceptions and visions about livestock production and animal welfare. Some of these differences remained after the discussions. However, there are also topics where a consensus between farmers and consumers could be achieved through the discussions.

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