Vergleich der Vermarktungsstategien für Schweinefleisch in Dänemark, in den Niederlanden und in Deutschland
1999
Probst, Friedrich-Wilhelm
allemand. Denmark and the Netherlands appear as exporting countries of live pigs, pork and bacon, representing self-sufficiency rates of 450 % and 250 %, respectively, while German pork industry is importing roughly 20-25 % of consumption mainly from the Netherlands, Belgium and Denmark. Due to the quite different structures in production and marketing mainly in foreign markets, Denmark and the Netherlands created special marketing strategies in order to fulfill the different requirements of importing countries (live slaughter pigs and piglets, special meat cuts, processed meat etc.). German strategies focussed in domestic markets, mainly to accomplish local peculiarities in fresh markets or processing. The three countries are involved in sector specific strategies. All strategies started around 1992 and are ruled by similar regulations in production and marketing, but the degree of integration of German participants appears much lower than integration of Dutch and Danish producers in IKB and DS strategies.
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