Replication Data for: Sustainable intensification of beef production in Colombia—chances for product differentiation and price premiums
2021
Charry, Andrés | Enciso, Karen | Díaz, Manuel | Burkart, Stefan | Alliance Data Management
The aim of this study was to define consumer segments interested in purchasing beef with less environmental impact (derived from production systems with improved forages) and to determine their willingness to pay (WTP) for such products. A semi-structured questionnaire was applied to a total of 354 randomly selected meat consumers in Cali (Valle del Cauca Department), Popayán (Cauca Department) and in the Municipalities of Mercaderes and Patía (both Cauca Department) in Colombia.<br><br>
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