Farmer Preferences For Shallot Varieties: Evidence From Pasir Village, Mijen Distric Demak Regency | Preferensi Petani Terhadap Beberapa Varietas Bawang Merah Kasus Desa Pasir, Kecamatan Mijen, Kabupaten Demak

indonésien. Kecamatan Mijen merupakan daerah penghasil bawang merah tertinggi di Kabupaten Demak. Penelitian ini bertujuan untuk mengetahui: 1). Karakteristik atribut yang menjadi pilihan petani saat menanam bawang merah, 2). Varietas bawang merah yang mempunyai frekuensi penanaman tertinggi, dan 3). Perbandingan karakteristik atribut beberapa varietas bawang merah yang sering ditanam petani di Desa Pasir. Penelitian ini menggunakan metode deskriptif dan pemilihan lokasi dengan cara purposive sampling. Lokasi penelitian adalah Desa Pasir Kecamatan Mijen. Pengambilan sampel petani dilakukan secara purposive sampling, dengan  responden yang dilibatkan sebanyak 42 petani, yang diambil dari 2 kelompok tani yang terpilih yaitu kelompok tani Tani Jaya sebanyak 21 dan Tani Makmur 21 orang. Analisis data menggunakan metode analisis tabulasi dan perceived quality. Hasil penelitian menunjukkan bahwa karakteristik atribut pada tanaman bawang merah yang dianggap penting oleh petani yaitu umur panen (0,18) dan hasil produksi (0,17). Petani bawang merah lebih banyak menanam Varietas Bima Brebes (Musim tanam I), sementara musim tanam II petani bawang merah lebih banyak menanam bawang merah varietas Bima Sawo. Nilai tingkat preferensi total yang diperoleh menunjukkan bahwa TPT nilai varietas Bima Curut yang paling disukai dibandingkan varietas lain, dengan nilai 1,02.

anglais. Mijen district is the highest shallot producing area in Demak Regency. The purpose of this research are to know; 1) the attributes characteristics that influenced farmers in choosing shallots planted, 2) The shallot variety that has highest planting frequency, and 3) Comparison of attribute of some shallot varieties that are often planted by farmers in Pasir Village. This research used descriptive method while location sampling has done purposively. The research location are Pasir Village, Mijen District. Sampling of farmers was carried out by purposive sampling, with respondents involved as many as 42 farmers, taken from 2 selected farmer groups, namely Tani Jaya farmer groups as many as 21 and Tani Makmur 21 people. Data analysis uses tabulation and perceived quality methods. The results showed that the shallot characteristics were considered by the farmers namely the age of harvest (0.18) and production yield (0.17). Farmers prefer to cultivated shallot of Bima Brebes varieties (the first planting season). Farmers planted Bima Sawo variety in the second planting season. The total preference level value obtained showed that the TPT of the Bima Curut variety is the most preferred compared to other varieties, with a value of 1.02.