Climatic changes are shifting the potential tree distribution limits of many tree species northwards. One of such species is Fagus sylvatica, currently represented in Latvia only by a few stands. In order to increase knowledge on its potential use in the forest management, the aim of our study was to characterize the growth of beech in a young stand in the central part of Latvia. The stand of beech and spruce, mixed in rows with an initial spacing of 2.5 x 2.5 m in Oxalidosa forest type was assessed. Survival of European beech in clear cutting was similar to that observed for the native Norway spruce (73% and 79%, respectively), but both height and diameter were notably and significantly superior for wildlings at the mean age of 15 ± 2 years, reaching on average 7.4 ± 0.30 m and 8.9 ± 0.69 cm, respectively. Increasing ring width with increasing tree age for both tree species was observed until the last four years, when large and increasing superiority of beech over spruce, coinciding with reduction of ring width of spruce, was noted. It was most likely caused by intensified competition due to very wide crowns formed by young beech trees in the plantation with wide spacing: average crown radius reached 2.4 ± 0.16 m, for few trees exceeding even 4 m.

The paper presents theoretical and practical aspects of content marketing decision application for rural tourism development using a case of a farmstead ʻĮlankos sodybaʼ. The first part of the article deals with theoretical insights into content marketing ability to stimulate rural tourism development. Results of literature review reveal that there are connections between elements of the content marketing and rural tourism development, which means that the use of content marketing can be economically valuable for the wider range of the farmsteads. The second part of the paper focuses on the case analysis of the farmstead ‘Įlankos sodybaʼ. In order to explore how the application of content marketing decisions can impact rural tourism development, an experiment of content marketing usage in search advertisement of selected farmstead was carried out. Separate content marketing elements were involved in search advertisement and changes of advertisement effect upon the customers were measured. The given results show that content marketing elements can improve the chosen advertisement effect upon the customers. This leads to presumption that the wider use of content marketing can improve not only the effect of separate marketing tool, but also can contribute to the development of rural tourism. The paper concludes with findings and discussion; limitations and future research possibilities are given as well.

Challenges for modern society encourage the interest of how the regions could increase opportunities to accelerate social and economic development and reach the level of developed regions. Especially it is important for rural areas. There is a search for new answers (ideas and innovations) on creating a competitive advantage of regions. Seeking for a better systematic (not chaotic) result of innovative activities various organizations (even working in different sectors) are tied up with other organisations by tight links in their regional innovation system. The collaboration among different organizations is argued to be the main axis for the stimulation of innovativeness. Besides, all innovative activities must be reinforced by organizations’ absorptive capacity (i.e. abilities to access external knowledge, anchor and diffuse it) that leads to innovativeness. This article argues the theoretical and empirical approach of how the regional development could be accelerated by empowered innovativeness as a capacity of participants of a regional innovation system. Lithuania as a modern country and the EU member declares the importance of the reduction of internal regional disparities. Consequently, the analysis of a particular regional innovation system, i.e. Šiauliai region, allows disclosing the regional peculiarities and weaknesses of its innovative activities limiting the development process. The goal of this article is to reveal the current situation of innovativeness in Šiauliai region and draw the directions of its empowerment for further regional development. The article consists of two parts: theoretical insights and explanation of methodological approach; and the presentation and discussion of quantitative research results.

The article is of a cognitive and application nature. The research objective is to distinguish harmonious management principles applicable to the management of public sector efficiency. Results of the article achieved: 1) The analysis was done of the management principles in social models, as well as between them and harmonious management and its exclusive features. Harmonious management in this article is treated as a continuation of the analysis of the public administration evolution. The extracted specific management principles of conduct can be used for a comparative analysis between the social management models. 2) The analysis was done of harmonious management directions, which may be applied to a public sector organization. 3) The article discusses the process of harmonization and presented stages. Harmonious management process logic diagram integrated exchange organizations into a cohesive process model and principles for promoting efficient activities. 4) The article presents the proposals and conclusions of different options and the need to apply the harmonious management of public sector management to gain efficiency. The aim of the research is to identify the principles of harmonious management applicable to public sector management for the purpose of effectiveness. The paper is based on the scientific literature and document analysis and synthesis, systematization, comparative analysis and case studies. In this article the case study is used by local authorities, which are represented by the public sector. Empirical research is conducted by using the quantitative standardized expert interview method. Visualization method is used, too.

The scientific literature does not contain any single classification of management style. When dividing management styles into the classic and the new, the changes towards the nature of manager’s exposure to employees are taken into account. When analysing the structure of manager’s style, it is necessary to take into consideration the key factors: the conditions shaping management style, the opportunities for the manager to change and improve it purposefully. The efficiency of manager’s behaviour, together with the choice of management style, resulted in various objective and subjective factors. Objective factors include the factors which cannot (or very little) be affected by the environment. Subjective factors depend only on personal qualities which can be developed and improved. This article deals with objective and subjective factors shaping management style of a manager. The results of the empirical study on the structure of management styles of Kaunas district non-governmental organisations (hereinafter referred to as NGOs) have been presented, as well as the most significant advantages and disadvantages of objective and subjective factors shaping management style. Based on the data of the theoretical analysis and empirical study, improvement directions of the problematic factors of NGOs management styles have been identified and substantiated, taking into consideration the elimination of management style drawbacks.

Contamination of urban areas is directly connected with the lack of adequate waste management planning. Problems mostly arise in former military bases, garages, warehouses and areas with other facilities. For many decades environmental problems caused by pollution in areas of military use were not managed in Latvia. The aim of this research is to assess visual environmental quality and study heavy metal contents in soil of ‘Jaunais Mežaparks’ after demolishing works in the capital of Latvia – Riga, as well as to provide comparison to the former military ‘Daugavgrīva’ site. Research was carried out from November 2011 to February 2012 by soil sampling and further analysis and comparison of the heavy metal content in soil with target and boundary levels in legislation. ‘Jaunais Mežaparks’ is a former military area which is planned to be reused in future. The former military site is planned to be used as the residential neighborhood and is situated close to important recreational object in Mežaparks area – Lake Ķīšezers. According to Riga Development Plan old military sites must be remediated in accordance with environmental legislation if the contamination exceeds critical concentration values. Thus, this case study includes assessment of visual pollution as well as soil heavy metal contamination study. Recommended actions as well as direct remediation technologies to reduce the poisonous impact of contamination to environment in this area are proposed.

Listeria monocytogenes is a pathogen that causes infectious diseases in animals and foodborne infection in humans. The aim of this retrospective study was to analyse L. monocytogenes caused abortions in cattle in Latvia in 2013, and to describe the potential reasons of these abortions. In total, 186 cattle abortion cases were investigated. The pathological material from aborted foetuses included samples of brain, heart, liver, spleen, kidneys and lung, liquid of stomach and liquid from thoracic and abdominal cavities. These samples were tested with bacteriological methods according to ISO 11290-1:2007. L. monocytogenes was found in 44 (23.7%) cases of cattle abortions. Positive cases were more distributed in the central and the south-eastern parts of Latvia, because in this territory winters tend to be wetter and colder than in other parts of Latvia. Seasonality was observed of L. monocytogenes caused abortions and the majority of cases occurred during spring and autumn, when the cattle were fed with silage. All abortion cases were observed in the second and the third trimester of the gestation. L. monocytogenes caused abortions occurred in cattle of different ages, but significantly (p is less than 0.05) more often – in 3 years old cattle.

Tourism industry is becoming one of the fastest growing industries in the world. Considering its significance in the economy of many countries, the research in tourism is growing, as well. Achieving to develop tourism industry, tourist satisfaction becomes a considerable goal for many countries. In this article, rural tourism is taken into consideration. However, scientific research in the field of Lithuanian rural tourist satisfaction is still scarce. Therefore, the level of Lithuanian rural tourist satisfaction and the factors determining their satisfaction are being determined in current research aiming to elaborate Rural Tourist Satisfaction Index in Lithuanian framework. Research results highlighted that the determinants of Lithuanian rural tourist satisfaction are: ‘accommodation and catering’, ‘destination aesthetics’, ‘environmental preservation’, ‘destination marketing’ and ‘perceived value’. Rural tourists in Lithuania value the benefits of ‘green marketing’, amenities and the efforts of expanding the variety of activities; the emphasis of all these aspects is perceived as ‘destination marketing’. On the other hand, levels of activities in rural destinations, quality of accommodation and catering, and aesthetics in Lithuanian rural destinations are insufficient. Enhancing these aspects could result in higher satisfaction and loyalty levels of rural tourists, and that would contribute to the rural tourism development in Lithuania.

The aim of the paper is to show the general trend of consumption in the Baltic countries. The member states of the European Union attach great importance to the well-being, health and the promotion of healthy lifestyle. In order to be able to make decisions on the future plan of action, COBEREN (Consumer Behaviour Erasmus Network) carried out a project with an aim of studying the food consumption habits in the European Union countries. The obtained results show the consumer habits of each participating state, although not on the regional level. This study will look at the consumption habits in the Baltic countries and find out the nature of consumption in those three states. The statistical method – analysis of variance – was used to analyse the COBEREN data. The main conclusion is that consumers of the Baltic countries do not differ greatly in their consumption habits.

Europe is the number two producer of beer worldwide. However, the quantity of beer sold in Latvia in the last decade did not increase considerably, and the average quantity of beer consumed per capita rose very slowly. Even though beer consumption was stable in Latvia, the quantity of beer supplied to the market was approximately three times greater than the quantity of the other kinds of alcoholic beverages combined, totalling about 15 million dekalitres. Besides, in recent years in Latvia the segment of craft beers tended to increase, which became increasingly popular in Western Europe and the number of small breweries sharply increased there. In Latvia, the number of small breweries increased at a slower pace, therefore, the research aim was to examine the factors influencing the development of small breweries in Latvia. The research found that most of the breweries in Latvia qualified for the status of small brewery, the output of which did not exceed 50 000 dekalitres per year. Although small breweries produced craft beers, yet their performance and development were considerably influenced by the activity of the large breweries and the purchasing power of consumers. Small breweries positively influence the beer drinking traditions of Latvians, which can contribute to the stable development of the small breweries. Small breweries have their competitive advantages in the market, which is due to the quality and assortment of their products, as well as they perform extra economic activities that contribute to their recognition.