Considering the deficiencies of social services for the elderly in governmental institutions and growing demand of ensuring services in rural areas, the paper aims to assess the needs of elderly people for social services in the selected rural areas and to propose the social services’ development opportunities in terms of domestic help for the elderly. The social services facilitate support to elderly dependents in their homes, without interrupting their relationships with the family and the community, and improving their quality of life. The survey has shown that the municipality usually satisfies only basic biological needs of old people in rural areas. In order to ensure the well-being of elderly people, a complete cooperation among governmental and non-governmental institutions is required. Development of the services should be focused on the provision of the domestic help services for elderly people who do not receive them, and the diversity of the services for those residents who receive services from the municipality. The implementation of the development project of the domestic help services would enable the elderly residents of the rural municipality to have access to the most necessary services at the required frequency and intensity, considering the recipients’ needs, thus improving the quality of life of the elderly people of local community and ensuring their dignified ageing.

A social security system must provide social security and support for all members of society, regardless of their age or financial situation. The elderly and disabled may face various health problems, physical and mental decline which may make them dependent on other people or on professional care. People with financial means lack the care they need; for example, older people who may not have family carers or who do not want to use commercial care services. In this case, an additional support system is needed to provide care for those with financial resources. A social program should be available so that these people can receive help from the state or the municipality. As life expectancy increases and older people become a larger demographic group in society, it is essential to provide adequate care and support for this group of older people. This includes medical and health care, as well as social care and emotional support. In this context, the state and society have a responsibility to provide appropriate care services and resources to ensure the dignity, comfort, and security for older people if they can afford private care. In old age, people deserve to live with dignity and quality care, regardless of their financial situation or social status. This requires care and attention by both the state and society to establish and maintain systems that guarantee that the needs of older people are met.