In recent years, farmers’ markets have become one of the most popular places for alimentary shopping. People searching for the alternative and healthier products often choose farmers’ markets instead of shopping centres. However, farmers’ markets face the same or even tougher competition than the conventional shopping places: farmers not only compete with powerful shopping chains, they have to compete among each other for every single customer. Therefore, customer loyalty becomes inevitable in this industry. Knowing the factors that lead customers to switch to another vendor becomes very important for consumer retention. The aim of the research is to determine the factors influencing customer switching behaviour in farmers’ markets in Lithuania. In order to reach the aim, the research was conducted in several stages: 1) the expert evaluation was provided to determine the factors influencing the customer switching behaviour that would be relevant to the industry; 2) a questionnaire survey regarding latter factors was provided; 3) the influence of the factors on customer switching behaviour regarding the different states of customer loyalty was assessed.

The aim of the research is to determine the criteria of internal factors influencing the effectiveness of outdoor advertising. The eye-tracking experiment was conducted in Lithuania in 2016. Consumers’ visual attention toward specific criteria of internal factors influencing the effectiveness of outdoor advertising was measured. The chosen criteria were headline font size, the number of elements in the advertisement, and dominating elements in the advertisement (visual or textual). The main results of the research reveal that when the surface size of visual and textual outdoor advertising elements is the same, textual elements attract more visual attention than visual ones and that advertisements containing a large number of elements attract more visual attention than the ones containing a small number of elements. Moreover, when the font sizes of two headlines are both larger than the body text, but those headlines differ in font size one from another, there is no significant difference in consumers’ visual attention toward those headlines. Consequently, it is recommended to create outdoor advertisements with a large number of elements, where most of them are textual, in order to attract the consumers’ attention.

The objective of the research paper is to explore the competitiveness of Latvian dairy sector from the aspect of productivity and export indicators, as well as to examine some of the possibilities to improve the sector competitiveness. The authors explore the productivity and export indicators of Latvian dairy sector, and the link between productivity and export (within the EU context), as well as analyse the impact of farm investment support within RDP 2007 – 2013. Value added per labour unit has been chosen as the productivity indicator; suitable qualitative and quantitative research methods have been applied to the studies. Based on the introduced indices of relative position of dairy industry productivity and exports, dairy processing in Latvia has strong inter-branch position in the domestic food industry. However, the inter-country comparison shows that Latvian dairy processing is behind the EU average level, when its productivity and export volume are considered. It has been found that productivity and export of dairy processing are positively related; rather strong positive correlation also exists between productivity in dairy farming and dairy processing. Therefore, the development of Latvian dairy sector, which mainly depends on the development of exports, can be more successfully achieved by the increase in its productivity; and relatively the largest productivity gap to close is in the dairy farming in Latvia. The direct investment support effect on NVA/AWU of dairy farms is found to be significant and positive, indicating that farm modernisation support of RDP 2007 – 2013 has facilitated the improvement of overall dairy farm productivity in Latvia.

The article is of a cognitive and application nature. The research objective is to distinguish harmonious management principles applicable to the management of public sector efficiency. Results of the article achieved: 1) The analysis was done of the management principles in social models, as well as between them and harmonious management and its exclusive features. Harmonious management in this article is treated as a continuation of the analysis of the public administration evolution. The extracted specific management principles of conduct can be used for a comparative analysis between the social management models. 2) The analysis was done of harmonious management directions, which may be applied to a public sector organization. 3) The article discusses the process of harmonization and presented stages. Harmonious management process logic diagram integrated exchange organizations into a cohesive process model and principles for promoting efficient activities. 4) The article presents the proposals and conclusions of different options and the need to apply the harmonious management of public sector management to gain efficiency. The aim of the research is to identify the principles of harmonious management applicable to public sector management for the purpose of effectiveness. The paper is based on the scientific literature and document analysis and synthesis, systematization, comparative analysis and case studies. In this article the case study is used by local authorities, which are represented by the public sector. Empirical research is conducted by using the quantitative standardized expert interview method. Visualization method is used, too.

The preservation of cultural heritage has become an important component of government policies of the EU and, of course, Latvia. Along with the preservation of cultural heritage, the use of it is also important. The aim of the research is to choose the best scenario for the use of cultural heritage in developing rural tourism in Latvia. The paper focuses on the problem of use of cultural heritage in the rural tourism development. The paper defined three scenarios for the use of cultural heritage in developing rural tourism: the initiative of entrepreneurs, public organisations and residents; the programme funded by national and regional institutions; the EU fund for the preservation of cultural heritage. A decision on the choice of the most appropriate scenario was made based on an expert decision-making method – the Analytic Hierarchy Process (AHP). Out of the three scenarios seven experts: rural craftsmen, a municipality vice leader, a civil servant from the Latvia Ministry of Finance, representatives from rural tourism organisations and the Association of Rural Female organisations, chose the third scenario – the EU fund for the preservation of cultural heritage.

The aim of the research is to elaborate the competitiveness assessment system for fisheries sector cluster, using which it could be possible to assess the competitiveness of fisheries sector cluster in time and space. On the basis of scientific literature study, the authors provide solutions of how to assess the competitiveness of the fisheries sector cluster. As a result of analysis, it was discovered that the best way to assess the competitiveness of the fisheries sector cluster is by using a comprehensive complex indicator – the Index of the Fisheries Sector Cluster Competitiveness. The created Index of the Fisheries Sector Cluster Competitiveness helps the institutions involved in the creation of fisheries policy more successfully elaborate and improve the common policy of fisheries.

Nowadays the need for a qualitative, accessible and varied lifelong learning is becoming more and more necessary. In Latvia, different institutions take part in the implementation of lifelong learning; however, in spite of the negative factors of demography and migration, changes of work force supply and demand, investment and information shortage, the role of universities has not been properly investigated. The role of higher education in lifelong learning was studied in 9 state universities of Latvia in the period of 2013 – 2015. Monographic analysis and method of synthesis, data statistical research methods – grouping, comparison, relative and average indicators, as well as dynamics line analysis was used in the article. The study proved that the number of occupied work places has increased in 2015. However, it has not reached the average of ten and seven years since 2006 and 2009. Comparing with the free vacancies, the number of them has increased by 2164, especially in the profession group specialists and senior specialists, which as well as executives, is the target audience of universities, which in its turn is a lifelong learning event insufficiently used potential. The universities have suffered because of demographic and migration factors: the rate of student number increases (-9.4%). In order to reach the goals of education politics, universities try to direct education function from studies to lifelong learning; they try to improve existing lifelong learning courses and programs, as well as to propose new ones in order to offer something for workforce corrections.

The objective was to evaluate the growth and reproductive performances of Fogera cattle breed at Andassa Livestock Research Center, Ethiopia. The data covers the period from 1992 to 2013 that were collected from farm records of the center. The fixed effects were birth year, season, sex, parity, mating type and dam source. The least squares means and standard errors of birth and weaning weight were 21.4±0.09 and 102±0.77 kg, respectively; whereas age at first service, age at first calving, calving interval and number of service per consumption were 38.9±0.72 month, 51.8±0.72 month, 19.5±0.32 month and 1.17±0.01, respectively. Weaning weight and other reproductive performance traits showed slight up and down trends across the years which indicated fluctuation of management and other husbandry practices at the center. Almost all the non-genetic factors considered in the study had an effect on the production and reproductive performances of the breed.

The present study was conducted to justify that keeping birth weight (BWT) records have little or no significance in genetic improvements of market or adult weights of small ruminants while implementation of community based breeding program (CBBP). Analyses of Pearson correlations ("r") between BWT and six month (6MW), BWT and nine month weight (9MW), three month weight (3MW) and 6MW and 3MW and 9MW were conducted for three indigenous Ethiopian goat breeds, namely Abergelle (AB), Central Highland (CH) and Woyto-Guji (WG).