The aim of the paper is to show the general trend of consumption in the Baltic countries. The member states of the European Union attach great importance to the well-being, health and the promotion of healthy lifestyle. In order to be able to make decisions on the future plan of action, COBEREN (Consumer Behaviour Erasmus Network) carried out a project with an aim of studying the food consumption habits in the European Union countries. The obtained results show the consumer habits of each participating state, although not on the regional level. This study will look at the consumption habits in the Baltic countries and find out the nature of consumption in those three states. The statistical method – analysis of variance – was used to analyse the COBEREN data. The main conclusion is that consumers of the Baltic countries do not differ greatly in their consumption habits.

Consumer decision making is one of the most relevant topics in marketing. Therefore, organizations endeavour to create products in a way that correspond to their customers’ needs and preferences. The emerging worldwide interest in healthy lifestyle and organic products could become the key success factor for food producing organizations. The article aims to determine the product attributes affecting consumer’s choice of a milk product in Lithuania. The method of Conjoint analysis was chosen for the research. The research was provided as a repetition of the same research, done in 2009. According to the principles of the Conjoint analysis, six attributes of milk were named: ‘Country of origin’, ‘Naturalness’, ‘Package size’, ‘Package type’, ‘Richness’, and ‘Price’. Each of the attributes was divided into several levels. While analyzing the structure of milk market in 2014, four market segments were distinguished: ‘Irrationally price concerned’, ‘Rationally price concerned’, ‘Ethnocentric ecologists’, and ‘Richness concerned’. Such segments like ‘Ethnocentric’, ‘Price-and-Richness concerned’ or ‘Ethnocentric price-concerned’ have disappeared from the market during the five-year period. According to research results, following suggestions were made for the companies dealing with the milk market in Lithuania: first of all, a company has to make a decision about the segment to work with; afterwards, based on the results of conjoint analysis (conditional utilities of attributes levels), optimal propositions for every particular segment have to be composed.

The paper aims at analyzing the development of non-governmental organizations (NGOs) active in the field of culture, arts and the protection of cultural and national heritage, and their importance in shaping the cultural functions of rural areas of Poland in the context of their multifunctional development. The research has been conducted in the Kujawsko-Pomorskie voivodship. The data have been obtained from the foundations and associations database published by the Stowarzyszenie Klon/Jawor (the Klon/Jawor Association), from the statistical data published by the Central Statistical Office in Poland, and from the webpages of the analyzed organizations. The information on the NGOs as well as on the cultural institutions located in the rural areas of the Kujawsko-Pomorskie voivodship has been compared. It turns out that the development of the NGOs in rural areas of the Kujawsko-Pomorskie voivodship tends to have constant growth dynamics and that the presence of these organizations significantly increases the accessibility of cultural sector to residents and contributes to economic diversification. NGOs supporting the cultural sector have been developing only since 2000. Therefore, it can be assumed that the existing NGOs network is in its initial stage, but we may expect it will continue to develop. The NGOs are located mainly in urbanized and environmentally valuable areas. Considering the decreasing number of libraries and the types of initiatives undertaken by NGOs in the rural areas of the Kujawsko-Pomorskie voivodship we should state that the emerging NGOs can remedy current deficiencies and provide rural residents with access to culture.

Self-government as representing the interests of the local population, social and political life organizing structure, occupies an important place in the political system of most of the countries. It is perceived as the lowest level of territorial division but as the closest one to civil society. Local self-government, in order to adapt to the changes, should focus on the investigation of the specific community issues, opportunities and needs of the development of the area. Currently, more and more relevant for district development stakeholders are becoming local authorities. The relevance of the topic is signified by the fact that the ever-changing environment provides people with new opportunities, but also causes a lot of problems. European district development policy provides new features for countryside areas, such as economic, social, environmental and territorial ones. The changes radically change the concept of local development and activities: from a centralized model of transition to exogenous and endogenous decentralized model, the latter based on local initiatives and resources, and innovations. The research objective is to single out theoretical possibilities for the application of the institutional dependency model in order to ensure the harmonious governance of Lithuanian local authorities. An assumption is made that this is a new opportunity for improving the governance process of territorial self-government. The research is based on the scientific literature, document analysis and synthesis, systematization, case studies, comparative analysis and visualization methods.

This article aims to analyse the main features, importance and benefit of wellbeing research for rural development. Wellbeing research, which is becoming more and more important in social sciences discourse and its interrelations with rural development were analysed using analysis and synthesis of scientific literature, logic and systematic analysis, comparison and graphic modelling methods. The interest in the research significantly grew at the end of the 20th century and it is already recognized as a challenge and/or new instrument evaluating the progress and development of society. It should be noted that this direction of research can be adapted to different territorial levels. Wellbeing research is not only about the worldwide (macro level) wellbeing of nations, but also highlights specific features of smaller units like rural areas and their development (micro level). So when implementing the wellbeing research it is important to choose correctly whether objective or subjective wellbeing can be evaluated based on what positive or negative aspects it gives at the local level. This article deals with the main features of wellbeing research and what is common between this research and rural development as well as what benefit they give to rural communities and development. Research results show that benefit of wellbeing research for rural development is important because it allows to get information about the wellbeing situation of rural people, reveals existing problems and positive changes, gives an opportunity to observe how to improve the evaluation of wellbeing and informs rural actors about their role in the wellbeing research and their possible influence on the rural development.

The municipalities of Latvia are different in terms of business development level. Latvia’s regions are grouped into clusters based on several indicators: number of economically active individual merchants and commercial companies per 1000 capita, territorial development index, and proportion of working-age population. In addition to the business indicators, the following tourism indicators were selected: number of recreational establishments, number of bedplaces, number of individual rooms, number of farms and individual merchants making use of culinary heritage. All these indicators are statistically significant for clustering municipalities. The clustering was performed by employing K-Means clustering and using the data processing programme SPSS. All Latvia’s municipalities were divided into four clusters based on the business development level and the level of exploitation of tourism infrastructure and culinary heritage. The analysis results enable conclusions to be made that a positive correlation exists between the business environment development level, and the level of use of tourism and culinary heritage. Culinary heritage is an important additional possibility for fostering business and economic growth in Latvia’s municipalities. A linear multifactor regression equation was obtained, which associated the revenues of the operating budget of a municipality with the following statistically significant factors: population density, territorial development index, expenditure on economic activity development, number of economically active entrepreneurs and commercial companies, number of tourism establishments, and number of enterprises dealing with culinary heritage. The analysis of regression equation coefficients points to the positive effects of all the factors included in the equation on the revenues of the basic budget of a municipality.

Unemployment and labour market adjustments have featured prominently among the problems of transitional economies. However, the position of young people and their transition from school to work in these new market economies has been virtually ignored. This paper deals with long-term youth unemployment problems and their integration into the labour market as viewed by different authors. The authors consider that the youth long-term unemployment is a global problem. Also, there are analysed statistical data on youth long-term unemployment, and a forecast of the youth unemployment rate for the 1st quarter of 2014 is made. The weakening of the global recovery in the years 2012 and 2013 has aggravated the youth employment crisis when there were no free jobs with adequate requirements for people without education and professional skills. The current situation promotes the trend that was already evident before the economic crisis. Most of young people are now turning to available part-time jobs or choose to study only. The author considers that the youths who have access to different resources will find more stable jobs or make their own businesses after unemployment than those lacking such different kinds of support. In building the education and employment decisions in the transition from school to work, there is a strong evidence of the importance of youths making good initial career decisions and an enduring effect of academic achievement on labour market and education outcomes.

The positive place image attracts investors, foreign and national guests, creates the local residents’ pride and distinguishes it form the competing locations. Project activities are completed/or being carried out under the funding of the European Union and the Republic of Lithuania. The research problem: do project activities form positive place image? The research object – place image formation carrying out project activities. The purpose of the article – to analyze the implemented projects by Silale district Municipality and investigate their impact on the location image formation in Silale district. Research objectives are: (1) to identify and investigate the factors impacting the formation of Silale district Image; (2) to analyze and assess the project activities performed by Silale district Municipality. For the research completion the methods of questionnaire survey and content analysis were applied. The gained research outcome has disclosed that project activities in Silale district are focused to the restoration and beautifying of environment, but not on the investors, and there are not carried out any investment attraction projects. Two segments – local residents and tourists – received the benefit from the project activities in Silale district.

Land fragmentation is a problem for many post-communist countries. Different aspects of land fragmentation have been investigated by many researchers. However, there is little attention paid to the issues of internal fragmentation of agricultural parcels. In this study, internal fragmentation is understood as the following phenomenon: a parcel consists of different types of land plots or one land type (e.g. arable land) is split into separated plots. In this study the empirical test of internal fragmentation of arable land inside agricultural parcels has been made. The aim of the study was to examine the existence and extent of internal fragmentation of agricultural parcels. The digital map of boundaries of arable land parcels and data about land types (arable land, roads, etc.) from the Estonia National Topographic Database were the data sources of the study. The following characteristics were calculated in a GIS environment for agricultural parcels: compactness coefficient; number of pieces of arable land inside a parcel; Januszewski index for characterization of internal land fragmentation and the ratio (in percent) of arable land in a parcel. The results of the study show the existence of internal fragmentation of arable land inside agricultural parcels. Arable land is internally fragmented in about 30 percent of agricultural parcels. The area of the arable land plot inside parcels is 7.7 hectares if there is no internal fragmentation. In the case of internal fragmentation of the arable land, this area is 5.6 hectares respectively.

Bioethanol can be used for food production and to partially replace fossil fuel. Bioethanol is mainly produced from renewable biomass that contains sugars, starch or lignocellulose. The main raw materials for production of bioethanol are cereals, maize (Zea mays), sugarbeets (Beta vulgaris sacccharifera) and other plant species. During the trial that took place in State Stende Cereals Breeding Institute during a three year period (from 2009/2010 to 2011/2012) we examined the suitability of grain from winter wheat (Triticum aestivum L.), triticale (×Triticosecale Wittm) and rye (Secale cereale L.) for the production of bioethanol. Three varieties of each species were used in the trial. During the trial period the grain yield, the ethanol outcome (L tE-1) and the ethanol yield (L haE-1) were determined. It was established that during three years wheat and triticale provided the highest starch content (more than 700 g kgE-1) of the grain as well as the highest ethanol outcome (L tE-1). These species provided both high grain yield (more than 9 t haE-1 on average) and the highest ethanol yield (3300 – 4665 L haE-1). The choice of variety was also important as both the grain starch content and the grain yield depend on the genotype of the variety.