In the fish processing sector, the further exploitation of by-products and wastes left after industrial production promotes sustainability of raw materials, access to added value and increased profitability, as well as contributes to environmental protection by reducing the volume of dumped products. Besides obvious value-added features, it also addresses the clear market demand dictated by prospects of the population growth. Given the limitations for further expansion of the husbandry sector, fish-based items available for human consumption represent a major avenue for coping with the pressing demands of increased population and enable the development of innovative food items of high nutritional importance. Current research is focused on the analysis of fish processing by-product utilization possibilities available up to date and introduces empirical findings of innovative food product development made on the basis of by-products left after traditional canned “Sprats in oil” production. In Latvia, “Sprats in oil” production is an integral part of fish processing sector and the rural economy overall. The production accounts for at least 30% of raw material left as by-products (smoked heads and, in some cases, tails) after such technological stage as smoked sprats processing into cans. Efforts were made to prepare value-added and attractive to customer food product made out of this fish-processing by-products, which are typically processed to a fishmeal or just dumped as waste. The study demonstrates a strong potential for its utilization to a range of fish pâté with various flavours and of high nutritious value.

The preservation and nurturance of national heritage products, which are inherent to particular localities, are very significant for the economic and social vitality, and sustainable development of a country. National handicrafts are a means of maintaining national identity, originality, and distinction in a constantly changing world. For a long time Lithuania was an agrarian country, so its cultural heritage and handicrafts are closely related to the rural environment, culture, traditions, and materials. Nowadays this heritage is a very important source of alternative employment opportunities. In 2007 Lithuania enacted the Law of National Heritage Products; in 2008 and 2011 Programmes for the Protection of National Heritage Products, their Market and Development of Handicrafts were approved. The goal was to provide governmental support to create favourable conditions for the creation, realisation and popularisation of national heritage products. The aim of this paper is to evaluate the situation with traditional handicraft protection in Lithuania within the Programme implementation framework and to submit proposals for better implementation. The analysis shows that not all Programme goals were achieved: those for which municipalities were responsible were implemented better than those implemented by governmental institutions. A presumption could be made that the top-down approach is only partially suitable for the Programme implementation. The partners from the ‘bottom’ (associations, local activity groups) should be involved in the implementation of the Programme to reach better results.

Professional self-determination is an important issue for anyone in the course of a lifetime. The dynamic nature of modern social and economic circumstances makes the issue even more topical. It determines the necessity to improve the career development support system currently existing in the field of education, where various specialists, by purposeful and systematic cooperation, help students in setting their career goals, understating the changeable working environment, seeing various alternatives and making deliberate career decisions. The career support is important as it helps learners choose a suitable professional sphere, profession and educational institution for continuation of their self-improvement upon acquiring of general secondary education. The aim of the research is to provide a scientific basis for topicality of career guidance implementation in school educational environment in order to promote the students’ professional self-determination. In Latvia, a number of career development guidance systems, including counselling and student career support methods and forms are being created and approbated in the educational environment, focusing on the career support curriculum and principles, which would ensure a purposeful implementation of students’ professional self-determination at schools.

In educational strategy papers, it is determined that entrepreneurial development should be implemented already in schools. Various methods and approaches can be used for the development. The majority of entrepreneurial competences are developed at the university – subjects devoted to the development of entrepreneurship are included in the study programs. Environment of the university is very friendly to this – not only because of activities devoted to entrepreneurship occurring in the academic environment, plenty seminars and trainings, but also because of the students’ personal maturity and motivation. Scholars actively raise the following questions: how to develop entrepreneurial competences effectively? Which methods are the most applicable? What kind of innovative methods are the most necessary? 104 students, who tried simulation traineeship of entrepreneurial development, were questioned in order to analyse the impact of methods and the change in entrepreneurial competences. The research was carried out in the Faculty of Economics and Management of Aleksandras Stulginskis University. The participants of the research were involved in the business simulation, where they had an opportunity to estimate themselves and improve their backgrounds, abilities and skills. Methods promoting and developing creativity were applied in simulation business enterprises; however, not all methods had worked. The methods of graphic representation were used by the minority and they were not considered to be very effective. The aim of the research was to determine entrepreneurial competences and innovative educational methods theoretically and to test empirically the development of entrepreneurial competences via simulation method.

This article presents theoretical and practical aspects of content marketing decisions for the customer value creation in social networks by using the case of the organic farm ʻIlzenberg manor’. Focus of this paper is to determine which content marketing decisions create the biggest value for the customer in social networks. The first part of the paper deals with theoretical insights into the content marketing decisions and their ability to create the customer value in social networks. Findings of theoretical analysis disclose that there are interfaces between content marketing, separate content marketing decisions and the customer value in the context of social networks. Respectively, it leads to an assumption that the usage of content marketing decisions can be valuable for the customer value creation in social networks. The second part of the paper focuses on the case analysis of the organic farm ‘Ilzenberg manor’. In order to determine which content marketing decisions create value for the customer in social networks, authors examine a correlation between separate content marketing decisions and consumer value indicators by using data from ʻIlzenberg manor’ Facebook page. The obtained results expose that not all content marketing decisions create value for the customer in social networks. Hence, it means that a selection of separate content marketing decisions in social networks can be made through the customer value perspective. The article ends with insights, conclusions, limitations and future research possibilities.

Dairy cow production is an important livestock activity in the highlands of Madagascar and specifically in the Vakinankaratra region. Despite the increase of global milk production over the last decades, cow productivity remains low due to both quantity and quality feed constraints. Elephant grass and Italian ryegrass are the most cultivated forage grass, during the wet and warm season and the dry and cool season, respectively. An experiment under field conditions was carried out to evaluate the ability of the satellite-derived normalized difference vegetation index (NDVI) to develop a tool for estimating biomass yields of Elephant grass and Italian ryegrass. Results showed moderate to strong but significant relationship between plant height and biomass yield (R² = 0.64 to 0.92), between NDVI and biomass yield (R² = 0.52 to 0.73) and between NDVI and plant height (R² = 0.61 to 0.74) of Elephant grass and Italian ryegrass, respectively. These results suggest that NDVI has potential to provide a tool for dynamic monitoring and management of pastureland forage production. (Résumé d'auteur)