Agricultural research and the art of public awareness
1999
Raymond, R.D. (International Plant Genetic Resources Inst., Via delle Sette Chiese 142.00145 Rome (Italy))
Public awareness can be a valuable tool for mobilizing support for agricultural research. The importance of public awareness and educational programs has been recognized in a number of international agreements and conventions relating to environment and development. However, this has not been translated into adequate support for these programs at the national or international levels. To be effective, a public awareness campaign should have clear objectives and target audiences and should be backed by simple, direct messages. The International Plant Genetic Resources Inst. (IPGRI) provides an example of a global effort to raise awareness of the benefits of agricultural biodiversity among policymakers in developing countries. The IPGRI effort uses a range of tools and an approach that targets the media, NGOs and governmental officials, and builds coalitions with advocacy groups and other organizations sharing similar goals. The result is an effective and cost-efficient means of building support and understanding for genetic resources conservation
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