People's preferences for flower colors
2002
Kravanja, N. (Ljubljana Univ. (Slovenia). Biotechnical Fac., Landscape Architecture Dept.)
The study examines people's preferences for flower colors, taking roses as samples. 77 interviewees, male and female, of different ages and professions were asked to rank 12 color photographs of 12 different colored rose cultivars, mostly tea hybrids, according to their color preferences. Each participant generated one rating scale; the calculation of average rankings enabled us to create a scale of generally liked colors. Scarlet shaded red was the highest rated color, followed by crimson red, orange and white. The yellow color was situated approximately in the middle of the rating scale, rose and pink colored flowers were less preferred and lilac blue the least. Preferences vary according to gender, with women being slightly less favorable to red colors, more often choosing roseate or lilac blue flowers as pleasing ones. Men are much more favorable to red colored flowers than women, a fact, which corresponds with results of different researchers about colors in general.
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Эту запись предоставил University of Ljubljana