Internationalization strategies of Bulgarian agricultural and agribusiness companies in the European Union pre-accession period
2005
Milev, N.(Bourgas Prof. Assen Zlatarov Univ. (Bulgaria))E-mail:[email protected]
Agriculture and agribusiness are key sectors of Bulgarian economy. Their effective integration to the conditions of European Union market as well as to global markets is a major national priority. This research paper is dedicated to finding out the challenges, which Bulgarian companies of sectors Agriculture and Agribusiness are facing during the pre-accession period to EU. The research is based on situational analysis and analysis of competitive advantages, according to the concept and approaches of Michael Porter. As a result of it main long-term problems and obstacles are identified. The results of the analysis are interpreted in a way, allowing the formulation of strategic objectives, priorities and measures for overcoming the identified problems. Some possible resources for strategies' implementation are stipulated.
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