Development of rice marketing business of agricultural cooperatives under the market-oriented deregulation of the rice policy: Case study of some agr.co-ops in Fukuoka prefecture [Japan]
2005
Tsubaki, S. (Kyushu Univ., Fukuoka (Japan)) | Sato, K. | Ito, R. | Aoyagi, H.
The role of agricultural cooperatives for rice marketing has been changed since 1994. It is supposed to be based on the rice policy reform. Moreover, rice policy has newly been reformed in this times. This paper looks for the development of rice marketing business of agricultural cooperatives under the market-oriented deregulation of rice policy. This paper is based on a case study conducted on the present situation of agricultural cooperative's rice marketing in Fukuoka Prefecture under the rice policy reform. Three agricultural cooperatives, namely, JA Chikuzen Asakura, JA Itoshima and JA Fukuokashi were visited for factfinding on the spot. The result of this study has provided us some meaningful conclusions. The tendency of agricultural cooperative's rice marketing has been changed from consignment selling to direct selling. The cooperatives try to collect rice from farmers as much as possible, and then strive to sell out at a price as higher as possible. But if marketing competition among agricultural cooperatives exists, rice price would decline and rice producers can not get enough income. In this situation, the rice farmers may stop rice production and move to other non-rice crops. It seem that rice production system and rice marketing business of agricultural cooperatives will dramatically be made over.
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