The present situation and problems of the Japanese wine industry: Focusing on medium-scale wine makers in Yamanashi prefecture [Japan]
2005
Kim, S.(Yamagata Univ., Tsuruoka (Japan). Faculty of Agriculture)
The wine market of Japan has been expanding rapidly with its developing economy since the 1970s. Now the Japan wine market has a very high seller concentration and is under the control of a few of large-scale wine makers. Moreover, the Japanese wine industry has largely depended on imported wine and raw materials, with such trends increasing recently for the sake of cost savings and quality improvement. However, there are many small and medium scale wine makers in Japan, which have long been trying to make an original Japan Wine. In this paper, such medium-scale wine makers are analyzed, focusing mainly on how they acquire raw grapes and market their wine.
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