The Prestige Product Brand Strategies and Suggestions on the Domestic Red Pepper : A Case Study of Andong A cooperative
2004
Lee, S.S. (Rural Development Administration, Suwon, Republic of Korea), E-mail: [email protected] | Choi, C.K. (Rural Development Administration, Suwon, Republic of Korea) | Kang, J.K. (Rural Development Administration, Suwon, Republic of Korea)
This study to suggest competitive power strengthening of the red pepper producing area through successful prestige product of A regional cooperative in An Dong. The results are showed that the successful factors of A regional cooperation are prestige product reflecting consumers' need and taste, planned marketing strategies and production-sale consistency system.
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