Categories of development: juice, discount, private label product.
2006
Szalai, L.
Higher fruit content dominated last year's market, but it is far from leading position - this way can be summarized the last year of fruit juices, showing a total growth of 2.5% compared to 2004. Lower fruit content drinks dominated sales with 77% in volume and 67% in value, according to ACNielsen's cumulated data between February 2005 and January 2006. Private label products appeared in categories of higher fruit content drinks as well. Overall they have won another 3% of branded products for their side compared to the previous 12 months of the total market: according to data of ACNielsen's previous period they reached 27%.
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