Bread market assessment in producers' view
2007
Kunkulberga, D. | Straumite, E. | Vilcina, A. | Eglite, A. | Kantike, I.
Big changes are taking place in the bread market of Latvia now. Several enterprises have stopped bread production, but some enterprises have specialised in producing confectionery goods or oriented towards producing new products. In order to ascertain producers' opinion on bread market development perspectives, a survey was conducted in which representatives of 51 bread producing enterprises, accounting for 73% of all bread producing enterprises in Latvia, were interviewed. During the study, enterprises were classified by their output and number of employees, as well as bread production and bread sales problems were identified, the situation with opportunities for renewing and modernising equipment at enterprises was ascertained, and producers' opinions regarding factors promoting and hindering industry's development were compiled. Ten largest bakeries control 70% of the bread market by sales volume, but there are about 30 bakeries in Latvia which control only 4% of the market. Bread producers most often use their own limited financial resources for purchasing new equipment; therefore equipment at enterprises is obsolete. According to an opinion of specialists, a lack of qualified labour force is one of the main factors hindering development of enterprises
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