Public relations in management communication of the small and medium-sized enterprise (SME)
2006
Przybysz, J., Poznan Univ. of Technology (Poland)
Issues concerning management communication make a significant research and practical area of sciences of organization and management. Due to the fact that the modern dimension of strategic management in companies often is directed to marketing management, the significance of marketing communication as its basic function is also on the increase. In modern literature concerning communication within an organization one can observe a more and more frequent tendency to present public relations as a function of strategic management, or strategic marketing management.
Показать больше [+] Меньше [-]