[Organizational and economic mechanism of development of the system of marketing communications in the sphere of agroindustrial manufacture]

The article presents the three - level model of the organizational - economic mechanism of management of the development of the marketing communication system in the conditions of transformational socially - focused economy, which represents the development of a new theoretical - methodological basis for optimizing the process of formation and functioning of intrafirm divisions of marketing at the agroindustrial organizations. The presented model of organizational and economic mechanism of development of a system of marketing communications has three levels: macrolevel (republican, national), mesolevel (region level) and microlevel (level of the separate organization). At macrolevel it provides the creation of the external conditions favouring to development of the system of marketing communications through legislative attaching of main objectives of a state policy of development of agriculture; optimization of marketing activity of the enterprises of all branches of agriculture and working out of republican, regional and regional programs of development of institute of information-consulting services (ICS); perfection of preparation of qualified personnel in sphere of marketing and advertising for the organizations of the agroindustrial complex.Realization of the organizational and economic mechanism in regions (mesolevel) is under construction with attraction of the state bodies which activity should be focused on creation of conditions for working out and carrying out at level of the local markets of actions for stimulation of development of system of marketing communications and to carrying out the marketing research. At microlevel the effective mechanism of stimulation of own personnel and partners in business, introductions of the PR-technologies providing formation of image of the enterprise are realized through the organizational and economic mechanism and creation of enterprise structure of the new type focused on reception of the best result in the market conditions of managing. At present is actual the construction of a system of the marketing communications developed on principles of marketing of relations allowing to establish mutual relations with the most significant target groups of consumers and to support with them the established mutual relations