Traceability and ethical concerns in the olive oil chain
2008
Kabourakis, E. | Vassiliou, A. | Papadopoulos, D.
Traceability and related ethical dimensions of the olive oil chain are examined as well as how ethical traceability is perceived by the consumers of olive oil in Greece and in USA (California). Findings are presented in this paper. Conventional and alternative (organic) olive oil chains are examined and provide the basis for the understanding ethical issues related to the olive oil chain. Attention is paid to the knowledge, information and responsibility of the olive oil chain actors, the trust to the chain and their willingness to pay, in order to establish traceable systems. Qualitative interviews of consumers, producers, retailers and processors both in the organic and conventional olive oil chain have been taken and the data gathered have been coded and analysed.
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