Food hygiene and corporative ethics
2008
Rozenbergs, V., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Nutrition | Skudra, G. (Krumina, G.), Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Nutrition | Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Nutrition
A number of investigates shows the impacts of consumer ethnocentrism and cultural sensitivity on both imported product judgment and intention to purchase local products (Tho D. Nguyen et. al., 2008). Consumers believe that domestic product is better and consumer should be encouraging for domestic producer. Is constantly unequivocal evidence for consumer to choose none but the best? This question is pressing not only in Latvia (Bartkevičs V., 2008), but also worldwide (Terpstra P.M.J., 2003). To run its course globalization for consumer problem is to distinguish domestic and non-domestic products (Shiv Ch., 2005). Consumers demand is not only for safe product, but also for ethical produced products (Nina Michaelidou, 2008).
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