New approaches to rural development and cultural heritage preservation. Visitor centre as a viable tool of cultural heritage presentation and microcluster in peripheral areas | Nové přístupy v rozvoji venkova ochrané kulturního dĕdictví. Návštévnické centrum jako životaschopný nástroj ochrany kulturního dĕdictví a mikroklastr v okrajových oblastech
2008
Novotny, R., Centre for Community Organising South Bohemia, Ceske Budejovice (Czech Republic) | Moravec, I., Centre for Community Organising South Bohemia, Ceske Budejovice (Czech Republic)
Tourism is an important factor of the economic and of course rural development of the Czech Republic. Its share in GDP is growing steadily and the same applies to overall income from rural tourism. At present, a whole range or new forms of tourism more and more frequently comes to attention. These new forms have in common their consideration for destinations and cultural and historical heritage as a whole, as well as friendliness to the environment. One of the main segments of rural tourism is focused mainly on cultural and historical heritage. To attract potential tourists it is necessary to use new methods and approaches. The main of them are interactive interpretation and networking of choice. Use of basic principles of experience economy is necessary. We based our theory on the idea that if tourists stay up to three hours they will spend money at least for meal, and if they stay more than six hours they will most likely stay overnight. That was the main reason why we drew up Visitor Centre as a multifunctional building. This Visitor Centre should serve to attract tourists in micro destination (e.g. small village) analogous to a lantern attracts night moths. Exemplary Visitor Centre consists of interactive exhibition sometimes connected with craft workshop, shop offering local products, accommodation in category of guest house and small refreshment. This model represents networking of choice under one roof, concentrated on a place. Presently there operate two Visitor Centres in the Sumava region in the south-western part of the Czech Republic. The first one is focused on textile manufacturing, the other one on traditional timbering and woodcutting. It is necessary to see rural tourism as a tool that helps with solving some of the issues in rural areas, such as unemployment, retention of the cultural function of landscape and last but not least migration of population in rural areas.
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