Interconnection between efficient raising and rational utilisation of financing and acquisition and administration of the rights to operate a broadcasting organisation | Finanšu veiksmīgas piesaistīšanas un racionālas izmantošanas saistība ar nepieciešamo tiesību ieguvi un administrēšanu raidorganizāciju darbībā
2008
Veiksa, I., Latvian Television, Riga (Latvia). Dept. of Production
Broadcasting organizations (radio, television), when organizing their business activity see to it how to balance their earnings from advertising (which is the main source of income) with necessary expenditures (creation of programs, incl. acquisition of copyright). The rapid development of technologies is drastically changing the media environment, since restricted frequency band resources, which earlier determined the number of broadcasting channels on the particular territory, practically do not exist anymore. The market is open to new market players (radio and television channels). Broadcasting organizations receive the biggest share of income from advertisers, and they are directly dependent on the number of the audience. At the same time, with an increase of the number of channels, the total number of the audience does not increase. Thus, the number of viewers of each channel is inevitably reducing, which means reduction of income. The goal of the report is to seek and find legal solutions how broadcasting organizations may obtain and utilize the rights held by others, how to realize own rights, without ignoring legal rights and interests of the broader public, as well as finding the right balance among the different owners of rights.
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