A study on market value generation process among brinjal (Solanum melongena) growers at Haringhata block of Nadia District

The market led value generation process for producing high value brinjal crops creates a new era of enterprising agriculture for its modernization. A study was conducted to assess and analysis the level of market value generation amongst the brinjal growers and to find out the inter level relationship between the markets value generation process and the score of some selected agro-economic and socio-personal attributes of brinjal growers. The study was conducted at Haringhata block in Nadia district. Multistage random sampling procedure was followed for selection of village, block, district and respondents. The total number of respondents was eighty (80). The pilot survey was conducted for a acquaintance with the local people. The fourteen (14) predictor variables and one (1) predicted variable had been considered for the study. The data were collected with the help of structured interview schedule by personal interview method. The data were process into the statistical analysis like t-test, coefficient of correlation and path analysis. The study revealed that the predictor variable, cultivable land pf brinjal growers had recorded significant but negative associate with market value generation process. After decomposing predictor and predicted variable, it had been revealed that the antecedent variables like cultivable land, education and input knowledge of potato had directly contributed enormously to characterize the performance of market value generation process of brinjal growers the other antecedent variables like per capita income and SSP use status had recorded substantial indirect effect in characterizing the market value generation process. The variable cultivable land had channeled higher indirect effect of as many as nine (9) antecedent variables to exert impact of market value generation process. Lastly it is to infer that even with the interactive agglomeration of fourteen (14) extraneous variable 74.19% of variance embedded with the consequent variable, market value generation process of the brinjal growers could not be explained.