Rural-urban and regional approach comparing human values in Latvia
2010
Bolinskis, G., Data Serviss, Riga (Latvia) | Butkevics, E., Riga Technical Univ. (Latvia)
Regional development should not be a unified process even for a small country such as Latvia. There is a stereotype that people living in big cities and rural areas differ in their values and behaviour. This study compares the human values of Riga, the Riga district urban area and different rural regions in Latvia. During the last three years - 2007, 2008 and 2009 the survey of 1450 inhabitants showed no substantial difference in peoples' social values; comparing rural and urban locations. Rather, a noticeable difference in human values between people living in different regions of Latvia was observed. It was also observed that the set of values expands in different directions over time, forcing a future increase in fragmentation and segmentation of the population in the country.
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