Latvian students' interest in double degree program International Food Business offered by CAH Dronten, the Netherlands | Latviešu studentu interese par divkāršā grāda programmu ''Starptautiskais pārtikas bizness'' CAH Drontenas universitātē Nīderlandē
2011
Abroskina, L., Latvia | Malinovska, L., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Social Sciences | Spaargaren, N., CAH Dronten Univ. of Applied Sciences (Netherlands)
The present paper deals with Latvian students' mobility within the European Union, and more specifically, focuses on Latvian scholars' interest in the double degree program, International Food Business (IFB), offered by the CAH Dronten University of Applied Sciences (CAH). The program attracts scholars from all over Europe. Latvia is one of the countries that the CAH focuses on to attract scholars. In order to attract Latvian scholars more effectively to the IFB program, there was a research study conducted in Latvia to gauge possible marketing activities for Latvian scholars. The aim of the paper is to answer this main research question: Which factors influence the decision making process of Latvian scholars regarding their willingness to participate in the IFB program in the Netherlands? In order to answer this question, the obstacles and prospects of Latvian student mobility within the IFB program were researched and analyzed, based on the data from surveys. Quantification numbers contain analysis based on literature, internet resources, informative materials, scientific publications, articles and documents provided by the double degree IFB program. It was concluded that despite the obstacles of Latvian students' mobility within the IFB program, Latvian scholars are interested in studying and enrolling in the program. Nevertheless, there still are many impediments, and the authors recommend several key activities to CAH, which could improve the marketing efficiency in order to attract more Latvian students to the IFB program.
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