Uticaj brenda na senzornu percepciju potrošača prehrambenih proizvoda
2010
Amela Faljić | Katarina Pavlović | Ilda Burić | Josip Faletar | Nermina Spaho
Consumers often tend to use brand name as a basis for making inferences about product. The brand name also serves as a signal for product quality, even in a multiattribute context quality. In this paper influence of brand name on consumer sensory perception of products is investigated. Eight different markets products (Coca Cola, Pepsi, Milka, Dorina, Jamnica, Tešanjski dijamant, Franck chips and Goldy chips) are sensory evaluated by the group consisting of 60 assessors (females / males, aged from 12–60 years). The method of ranging by 5-point scheme is applied. Assessors evaluated all samples in two sessions. In the booth sessions all products were coded but in first session the product were visible and the assessors knew what the products they evaluated are. In the second session, the products were invisible and the assessors did not know which products they evaluated. Results of sensory analysis were statistical analyzed by t-test. The results shows the assessors perceive sensory quality of products differently depending on whether they were coded or not. Statistically significant impact of brand (p=0,05) is recorded by Coca Cola, where average higher grades assigned to the samples in a session when the judges know what they are judged. For the Franck chips were statistically significantly higher average grade assigned in the case when the samples were masked.
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Эту запись предоставил University of Sarajevo