Consumers' food choice and quality perception: Comparative analysis of selected Central European countries
2011
Horska, E., Slovenska Polnohospodarska Univ., Nitra (Slovak Republic). Katedra Marketingu | Uergeova, J., Slovenska Polnohospodarska Univ., Nitra (Slovak Republic). Katedra Marketingu | Prokeinova, R., Slovenska Polnohospodarska Univ., Nitra (Slovak Republic). Katedra Statistiky a Operacneho Vyskumu
The main aim of this paper was to compare the perception of food products quality in Poland, Slovakia and the Czech Republic. Food hygiene, product safety, taste, brand, quality mark and safety processes in food manufacturing were evaluated. A questionnaire survey and cluster analysis defining the consumer's perception typology were used. The computations were processed by using the statistical program SAS. The research results point at the food hygiene as the most important qualitative factor for the respondents in all three countries. On the other hand, the packing as a factor is considered as of either a less importance or an irrelevant one in terms of the product quality perception.
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