Role of communication for development of small and medium size enterprises in the regions of Latvia
2012
Kantane, I., University of Latvia, Riga (Latvia) | Sloka, B., University of Latvia, Riga (Latvia) | Vilcina, A., Latvia Univ. of Agriculture, Jelgava (Latvia) | Ozolina, I., University of Latvia, Riga (Latvia)
Communication is an essential factor for implementation of effective entrepreneurship. It is an important part of the manager's world and it relates directly to the basic management functions: planning, organising, motivation, and controlling. Effective business communication has been studied in academic research, as it is one of the key factors for implementation of effective entrepreneurship, which promotes company development. Barriers hindering effective communication are often examined in academic research; among them - personal factors, differences in life perceptions, different communication skills, different experience and validity of information sources, and demographic differences. The authors have done an empirical research to explore how effectively small and medium size enterprise owners and managers use communication and to examine how communication influences the development of small and medium size enterprises in the regions of Latvia. Results of survey on 1464 entrepreneurs are used for data analysis. Research methods used - academic publications analysis, survey of entrepreneurs, and structured interviews of entrepreneurs. Descriptive statistics - indicators of central tendency or location and indicators of variability, and analysis of variance and cross tabulations are used for data processing. The study reveals that one of frequent mistakes in entrepreneurship regarding communication is too low evaluation of communication, especially in some regions of the country.
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