Category management as an important management tool for performance enhancement of rural trade enterprises
2012
Kulikova, T., University of Latvia, Riga (Latvia)
The aim of this paper is to present the results of research held by the author with target to find new ways of implementation of management tools in order to ensure the performance enhancement for trade enterprises. The paper reflects the results of the author’s research, aiming to take a specific attention on the importance of use of Category management approach managing a small rural trade enterprise. The aim of the research was to make scientifically approved practical and easy in use methodology for coordination of interaction for management of wholesale and retail trade enterprises in the process of Category management. Category management approach is a management tool that helps benefit from coordination of interaction between retailers and wholesalers. Today’s executives of biggest retail chains are already familiar with the benefits of Category management approach. Still the author’s research has proven that exactly the small rural trade enterprises are those which need help and instructions in performance enhancement by the use of category management approach.
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