The relationship between wine, heritage and tourism: An exploratory farm study
Nesci, F.S., University Mediterranea of Reggio Calabria (Italy). Department of Agroforestal and Environmental Sciences and Technologies | Privitera, D., University of Catania (Italy). Department Processi Formativi
Agriculture has taken on a multifunctional role and link with tourism is required to protect and exploit its historical resources (heritage) as a tool of interconnection between local products, countryside, traditions, cultural values but also to place emphasis of the territory and communicate it. The aim of paper is the role assumed today by firms in particular those that support rural tourism. The objective is to assess the relationship between the company image, the entrepreneurial behavior built according to values, typical signs, historical resources of the rural world and the spin-offs on the territory. The paper shows the utility for rural tourism development: the heritage, which is often well preserved in rural areas is a valuable resource to integrate with management providing useful help as a vehicle for economic benefits also for agricultural regional development.
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