Challenges of wine chain in Romania
Boboc, D., Academy of Economic Studies, Bucharest (Romania). Faculty of Agrifood and Environmental Economics | Georgiana, S.O., Academy of Economic Studies, Bucharest (Romania). Faculty of of Accounting
The purpose of this paper is to identify new challenges of wine chain in Romania, referring mostly to wine safety and traceability. The reason why the research was underpinned is that many unauthorised products or products obtained using forbidden substances exist on the wine market. In this paper, food safety and traceability principles and requirements are applied to wine chain. Food safety and protecting consumers’ interests represent concerns for people, professionals and organizations. Wine is a product for which consumers manifest lack of trust in those regarding the content and methods of production. The research method consists in documentation and legislation analysis. The main results show that problems on the wine chain, including consumers’ lack of trust, might be overcome by implementing and respecting the principles of traceability.
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