New challenges of regional and settlement marketing in Hungary in the period of economic crisis | Nové výzvy regionálneho a sídelného marketingu v Maďarsku v období ekonomickej krízy
2010
Hajós, L., Szent Istvan University, Gödöllő (Hungary). Faculty of Economic and Social Sciences, Institute for Career Planning and Teacher Training | Bellász, Z.
Regional and settlement marketing (in the following: RSM) is a relatively young but dynamically developing branch of the science and marketing practice. Based on international experiences, RSM is used by several regions and cities reaching successful and impressive development. The task of RSM is to explore competitiveness and comparative advantages of the region or the settlement, their realization and communication concerning development, economics and lifestyle. Economic crisis which started in autumn of 2008 started a new situation. Local authorities, administrative bodies and other local institutions of the state and the whole social and economic hierarchy have to face new tasks and projects.
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