Food supply chain formation necessity in Zemgale region [Latvia]
2013
Liscova, A., Latvian Rural Advisory and Training Centre, Ozolnieki parish, Ozolnieki area (Latvia) | Silina, L., Latvia Univ. of Agriculture, Jelgava (Latvia)
Consumers increasingly consider the origin and harmlessness of raw materials of products when purchasing food. Therefore, the issue of the possibilities for purchasing human-health-friendly food becomes topical. The present research was performed to identify the necessity for forming a food supply chain in three municipalities of Zemgale region: Dobele, Auce, and Tervete. An expert group, which engaged in designing a questionnaire, was formed to carry out the research. A survey was conducted in the territory of the municipalities of Dobele, Tervete, and Auce, engaging both consumers and businessmen. The present paper is based on the survey findings. It concludes that, presently, consumers most often choose to buy food at supermarkets; yet, they are very interested in purchasing food produced within a food supply chain, and the main product groups are meat and dairy products, meat, milk, and eggs. From the viewpoint of businessmen, the number of food suppliers and the quantity of food offered by them are small; thus, the assortment of food products has to be enlarged.
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