Acceptance of food additives in Hungary and Spain: an experimental study
2012
Szűcs, V. (Central Food Research Institute, Budapest (Hungary)) | Bánáti, D. (Central Food Research Institute, Budapest (Hungary)) | Claret, A. (Institut de Recerca i Tecnologia Agroalimentárias, Monells (Spain)) | Guerrero, L. (Institut de Recerca i Tecnologia Agroalimentárias, Monells (Spain))
The level of worry against food additives is higher in Hungary (81%), than in Spain (54%) (Eurobarometer, 2010), probably as a result of different level of knowledge and attitudes. Results of a previous survey carried out by the authors in Hungary and Spain (NHungary= 437, NSpain= 348) showed a strong demand for artificial additive-free products in both countries, even at higher prices. Thus, the aim of our work was to analyse and compare the willingness to buy (WTB) and preference of foodstuffs containing natural and artificial food additives in Hungary and Spain. For this purpose a conjoint analysis was done. Conjoint cards were created from two groups of food additives (preservatives and packaging gases), and from two ―model foodstuffs‖. One foodstuff expected high additive content (chips) and one expected low additive content (pre-packed sliced cheese). These foodstuffs were used to stimulate shopping situation. Three factors were selected: ―preservatives‖ (artificial/natural), ―packaging gases‖ (contains/does not contain) and ―price‖ (average+10%/average+20%). For the conjoint analysis six cards were selected. Results were collected via Internet. On the basis of the conjoint analysis the presence of ―natural preservatives‖ was the most important factor in case of cheese in both countries. Regarding chips the ―natural preservatives‖ were the most influencing factor in Hungary, while the presence of ―packaging gases‖ in Spain. With the help of cluster analysis 3 clusters were created in each country. Respondents were sensitive to the ―prices‖ of the foodstuffs in both countries, so it must be taken into consideration during product development and the production of new foodstuffs.
Показать больше [+] Меньше [-]Ключевые слова АГРОВОК
Библиографическая информация
Эту запись предоставил Matica Srpska Library