Characteristics of citrus fruit price developments on the Latakia markets, the Syrian Arab Republic, as preconditions for a functional marketing information system
2014
Sulaiman, H., Czech Univ. of Life Sciences, Prague (Czech Republic) | Doucha, T., Czech Univ. of Life Sciences, Prague (Czech Republic) | Kandakov, A., Czech Univ. of Life Sciences, Prague (Czech Republic)
The study concerns the citrus markets in the Latakia region, the Syrian Arab Republic. Despite the high impact of citrus production on the livelihoods of more than 40,000 families in the region, there is a substantial lack of information on market prices, demand, supply, storage etc., involving producers and villages, wholesale markets and the retail sector in the Latakia region. Lack of suitable storage and sorting facilities, financial support and training also represent detrimental barriers for small citrus farmers. Local farmers cannot choose the right market at the right time and they face frequent fluctuations in citrus supply and demand, along with significant differences and volatility in prices across the four local markets represented in this article. This is why an effective Marketing Information System should be created for the region: to eliminate information asymmetry for all stakeholders. Based on the surveys carried out in the period from January 2010 – September 2012 and current market data, the article presents arguments for this need, initially to present basic characteristics of the markets, a prerequisite for the design of an effective information system.
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