The Causal Relationship among Vision-sharing, Communication, Management Competences and Performance of Agricultural Product Unit in Rural Village Level
2013
Park, U.S., Rural Development Administration, Suwon, Republic of Korea | Park, J.S., Rural Development Administration, Suwon, Republic of Korea | Jo, H.R., Gachon University, Gachon, Republic of Korea | Lee, S.Y., Rural Development Administration, Suwon, Republic of Korea
This study focuses on the vision-sharing practices, actual management capabilities and marketing competence for management which are supposed to be associated with the performance of village-based agricultural production sector. For this, vast literatures related to this issues were reviewed and analyzed. and which were used to establishment of research model. And then questionnaire were developed along the research model, survey were implemented using the questionnaire. In survey both of questionnaire and interview were used to obtain proper opinion. Total of 51 completed questionnaires were obtained and used to empirical analysis. The correlation method was used to investigate the relationships between factors affecting performance of agricultural production unit and performance. Major findings are as follows: (1) in overall, factors related to the vision-sharing or communication are not so important or even negative effects on the performance (2) in overall, factors of management competences are relatively associated with the performances positively (3) in overall, general management capabilities like planning or analyzing were positively related to the performance (4)significant factors which were related to the positive effects on the performances were alternatives considering risk of depreciation, securing stable customers, retention of professional personnels.
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