THE DEVELOPMENT OF TOURISM INDUSTRY IN THE KRASNODAR REGION IN THE POST-OLYMPIC PERIOD | Развитие индустрии туризма в Краснодарском крае в постолимпийский период

The article is devoted to the contemporary development of the tourism industry in the Krasnodar region in the post-Olympic period. We have considered main directions of improving the attractiveness of tourism sector for foreign tourists. There were found the advantages of the touristrecreational base of the Krasnodar region, providing its tourist potential. Sanatorium, resort and tourist complex of the Krasnodar region line with the priorities of social-economic development of Russia and determines the special status of the region in the economy of the country. We have analyzed the dynamics of entry of foreign nationals for the purpose of tourism. There were identified the country with the highest tourist arrivals. We have studied the regulatory-legal framework, regulating tourist activity in the region and considered one of the ways of state regulation of the tourism industry by conducting classification of hotels and other accommodation facilities. The main economic effect from the introduction of a system of classification of hotels is to improve the quality of service, competitiveness and legalization of small accommodation facilities. It emphasizes the uniqueness of Sochi city as a key tourist destination for international tourism promotion not only in the region but also in the country. It presents an overview of the modern state and use of the sports of the Olympic Games, the infrastructure of Sochi, identified tools for promoting inbound tourism. Despite the positive results achieved in the development of the tourism industry in the Krasnodar region, it is necessary to solve a number of tasks to increase the attractiveness of tourism in the region. Thus, the priorities should include: creation of a competitive tourism product, leveling the seasonality factor and provide year-round operation of sports facilities and other infrastructure of Sochi in the postOlympic period