Vitalization Strategies for Cambodia’s Local Festival using SWOT-AHP Analysis
2016
Choi, J.S., Chonbuk National University, JeonJu, Republic of Korea | Jon, M.H., Korea Trade-Investment Promotion Cooperation (KOTRA), Phnom Penh Korea Business Center, Cambodia | Chong, D.W., Korea Trade-Investment Promotion Cooperation (KOTRA), Phnom Penh Korea Business Center, Cambodia
This study aims to introduce the local festival sponsored by KOTRA (Korea Trade-Investment Promotion Agency) in Banteay Meanchey Province in Cambodia, find that the vitalization strategies that allow the local festival concept to be used as a new rural development strategy alternative, and share those strategies with other donor countries and agencies that may want to implement something similar. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was utilized to derive the internal and external factors found in the process of planning and promoting a local festival. Analytical Hierarchy Process (AHP) analysis was employed to prioritize the factors derived from SWOT analysis. These results would lead to the establishment of applicable vitalization strategies. The vitalized local festival can be a tremendous resource for rural regions in Cambodia by helping maintain the rural societies, support the inheritance of their cultural legacies, and provide additional outlets to sustain local development. Acting as sponsors of these strategies will help donors strengthen the ties and construct international cooperation partnerships with Cambodia.
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